A Just and Prosperous State with and for Black Minnesotans  
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Who We Are

We are the Minnesota Business Coalition for Racial Equity.

And we have seen
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After the killing of George Floyd, we have seen what cannot be unseen. Systemic racism has taken a toll on Black Minnesotans for far too long. It’s time for the business community to do more to eliminate racial disparities because our state’s future depends on it.

Across a whole range of economic, education, and health measures, the gaps between Black Minnesotans and White Minnesotans are among the widest in the country. The twin forces of rising diversity amidst persistent exclusion from the economy form a core challenge that the business community must address to remain competitive.

At MBCRE, we are different. We are a collective impact organization working with the business community across the state of Minnesota. We believe that through our collective action, we can build an equitable, inclusive and prosperous state with and for Black residents.

We are focused specifically on improved economic outcomes for the Black community in our state.
We work across sectors and levels in the business community in pursuit of prosperity and justice for Black Minnesotans.
We are here to honor existing work already being done in the community.

We hope you will join us in these efforts.

Contact Us

How We Are Helping

We intend to apply our expertise, experience and resources in three pillars as we work to overcome systemic racism.

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Employment Opportunity
Close the wage gap by hiring, retaining, and promoting Black Minnesotans across all levels in MBCRE member companies.
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Black Business Development
Create wealth in Black communities by improving the success rate of Black-owned businesses by increasing capability, capacity, and visibility.
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Community Well-Being
Strengthen Black communities by advancing just housing, safety and policing practices
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It is incumbent upon organizations committed to racial equity to challenge ourselves to reflect, empathize, act, and learn. We have developed actionable resources and made them easily accessible to organizations, diversity and inclusion practitioners and individual users alike. We developed the Allyship Toolkit as a learning space for our Coalition Members and others to deploy Ally programming within their organization in order to build a community of Allies committed to supporting Black Minnesotans.

Explore Allyship Toolkit

Get Involved

We cannot do this alone.

Get involved, take action and help us eliminate systemic racism.

MBCRE Membership

The Minnesota Business Coalition for Racial Equity (MBCRE) is composed of members acting together to advance our principles. With a focus on businesses and large employers, we invite other organizations to join us to advance our mission.

Member Expectations

Members are committed to:

  • Center Black Minnesotans in the work
  • Participate fully in the work of at least one Pillar
  • Follow the work across all Coalition Pillars
  • Contribute financially to the development of the Coalition
  • Inform leaders in your organization of Coalition work
  • Take bold action to advance racial equity within your organization
  • Share best practices and results with Coalition members
  • Provide expertise and insight to advance racial equity
  • Refrain from leveraging MBCRE for personal or business interests beyond the mission of the Coalition


Managing Director

Tiffani Daniels

Tiffani Daniels

MBCRE Steering Committee

Courtney Schroeder

Head of Diversity, Equity, Inclusion & Belonging, General Mills
Black Business Development Pillar Co-Chair

Delphanie Daniels

Community Engagement Director, Best Buy
Community Well-Being Pillar Co-Chair

Keisha Powell

Director, Equity & Inclusion, Children's Minnesota
Employment Opportunity Pillar Co-Chair

Samuel Ndely

Philanthropic Advisor, The Minneapolis Foundation
Black Business Development Pillar Co-Chair

Shereese Turner

Chief Program Officer, Twin Cities Habitat for Humanity
Community Well-Being Pillar Co-Chair

Toweya Brown Ochs

Director, Diversity & Inclusion, HealthPartners
Employment Opportunity Pillar Co-Chair

MBCRE Advisory Council

Amelia Hardy SVP, Chief Inclusion & Diversity Officer, Best Buy
Bukata Hayes VP, Racial & Health Equity, Blue Cross Blue Shield of MN
Darren Harmon Sr. Director, Supplier Diversity & Sustainability, UnitedHealth Group
James Burroughs SVP, Government & Community Relations, Chief Equity & Inclusion Officer, Children's MN
Jonathan Weinhagen President & CEO, Minneapolis Regional Chamber of Commerce
Linda Sloan Executive Director, Council for Minnesotans of African Heritage
Reba Dominksi EVP, Chief Social Responsibility Officer & President, US Bank Foundation
Sean Walker Group President, International, General Mills
Shannon Smith Jones Executive Director, Hope Communities
Susan Bass Roberts VP, Executive Director, Pohlad Family Foundation
Tracey Gibson VP, Chief Diversity Officer, Andersen Corporation

Our Members

Allianz Life
Allina Health
Andersen Corporation
Apogee Enterprises, Inc.
Artic Wolf
Best Buy
Blue Cross & Blue Shield of Minnesota
Bremer Bank
Carlson Companies
Carlson School of Management
Children’s Minnesota

CHS Inc.
Element Fleet Management
General Mills
Great Clips, Inc.
Land O’Lakes Inc.
Minnesota Timberwolves/Lynx
The Opus Group
Piper Sandler
Post Consumer Brands
Red Wing Shoe Company

The Toro Company
Twin Cities Habitat for Humanity
UnitedHealth Group
Winnebago Industries
Xcel Energy


February 29, 2024
Twin Cities Habitat Partners with MBCRE to Advance Racial Equity in Minnesota’s Ecosystem Comment icon
By Aaron Lichtov

Twin Cities Habitat Partners with MBCRE to Advance Racial Equity in Minnesota’s Ecosystem:
An Exclusive Interview with Tiffani Daniels, Managing Director of the Minnesota Business Coalition for Racial Equity

Habitat: Let’s start with the basics: what is MBCRE? How did it come about—who (besides Twin Cities Habitat) were the first catalysts and how were they connected to each other prior to the formation of MBCRE?

Daniels: The Minnesota Business Coalition for Racial Equity (MBCRE) was formed in 2020, just weeks after the murder of Mr. George Floyd in the city of Minneapolis. None of us knew what to do, but as leaders in the business community, we knew that we had a role to play in addressing inequities for Black Minnesotans. General Mills, U.S. Bank, 3M, Best Buy and Children’s Minnesota were among the early catalysts of what would become a more than 60-member organization.

Habitat: MBCRE’s work focuses on equity, stability, and generational wealth creation through a business lens, centering Foundational Black Americans at its core. What is the perception of this broad work, in collaboration with other equity initiatives that center marginalized groups?

Daniels: An ecosystem is required when we’re talking about wealth generation. We cannot put a magnifying glass on just one piece of the puzzle. We have to talk about wages and pay transparency, homeownership, and entrepreneurship at all stages. All of these things contribute to closing the wealth gap and are required to achieve the sort of transformation we need in this region and beyond. We bring the private sector together with community organizations like Habitat to identify ways that resources from the business community can amplify or accelerate the great work already happening in our communities. That requires connectivity, collaboration, and an appreciation of the work that all partners are doing to address the wealth gap.

Habitat: You state on your website “we are here to honor existing work already being done in the community.” Could you give some examples of the kind of work you are referring to? Twin Cities Habitat has partnered with TurnSignl, introduced to us by MBCRE. We’d love for readers of our blog to know about other work you’d like to elevate.

Daniels: One of the longest-standing challenges to achieving racial equity is the number of people who step into a community with intention to change everything. However, MBCRE is committed to achieving equity for and with communities. That means listening to the solutions they’re already exploring and identifying ways to support good work that’s already being done. Platforms like TurnSignl are great, and they can do more with the right amplification and more capital. We applied the same principle to First Independence Bank with our deposit challenge. Earlier this year we rolled out a partnership with plural to ensure more citizens have access to what’s going on legislatively. We are leveraging our network and resources to scale solutions that already exist. These solutions are already here; MBCRE helps figure out how to accelerate them to achieve even greater reach.

Habitat: Can you speak about the value to MBCRE of partnering with Twin Cities Habitat?

Daniels: One of our primary focus areas is on elevating community-centered solutions to some of the most common problems. In the case of our partnership with Twin Cities Habitat, we are addressing one of the most pressing issues in our community: access to homeownership. We collaborated with Twin Cities Habitat and others to support downpayment assistance for first generation homebuyers in the 2023 legislative session. We’re happy to listen to the long-standing partners and experts with close proximity to the community to inform our policy priorities, especially those with a focus on Foundational Black Americans.

We also had the pleasure of having Shereese Turner’s leadership in one of the MBCRE pillars, Community Well-Being, last year. Shereese brought her insight, network, and expertise to help identify opportunities for the corporate community to take action. We’re grateful for partnership at all levels.

Habitat: Do you see your work also influencing businesses that are not (currently) MBCRE members? Are you actively recruiting other corporations to join MBCRE?

Daniels: We regularly host open forums on topics related to diversity, equity, and inclusion. Our events reach beyond our members and demonstrate the power of the ecosystem. No single organization or sector can affect the level of change that we can collectively. Our doors are open for current members to renew membership, new members to join the coalition, and old members to return to the mission. We invite organizations to learn more about the commitment by visiting We absolutely cannot do this alone.

Habitat: You articulate a commitment and a challenge not just to reflect but to act and have developed an Allyship Toolkit to help members become better allies to Foundational Black Minnesotans. Can you talk a little bit about the development of the toolkit? How is it currently being used? How do you see that evolving?

Daniels: Our members have been very vocal about their desire to take action. The toolkit leverages resources from several MBCRE member companies and democratizes the information. We took what several companies were using internally pulled it together, and made it available to the public. The toolkit gives allies language and resources to take back to their companies. Additionally, our quarterly All-Hands meetings offer an opportunity to discuss our challenges and efforts in real time. We also just announced the creation of our Institute for Growth-Driven Equity which will offer members an opportunity to learn and apply best practices on a larger scale.

Habitat: In a February 2021 Star Tribune op-ed piece by MBCRE’s co-chairs, you stated:

To Black Minnesotans: We are penning these priorities and commitments so that you may hold us to them. As we build out our strategic plans over the next year, we will be listening to you, measuring progress against our goals and amplifying the work that is already being done, rather than simply duplicating efforts.

How are you soliciting/collecting feedback from Foundational Black Minnesotans (via both individuals and member organizations) about your work? What does being accountable and committed look like in practice? What do you think has been the impact of MBCRE’s influence on your identified issue areas?

Daniels: Many organizations take the summer off. We took the summer on and hosted a series of listening sessions to hear from our members about their experiences and community observations. As a result, we have been able to pivot our approach to action, ongoing meetings, and member learning sessions. So far we have been able to: gather Black Employee Resource Groups (ERGs), support passage of legislation to benefit the community, and increase spending with Black businesses, just to name a few.

Habitat: In your 2022 Impact Report you articulate as a goal “fill the missing gap of building local Black media.” Can you talk about that gap and what MBCRE is doing to fill it?

Daniels: Corporations are well aware of the power of advertising and so committed that they invest hundreds of millions of dollars annually to amplify their messages. Yet Black media channels only receive about 1.16% of that. To address this, we convened local Black media outlets and MBCRE member companies to rebuild trust and create partnerships. We encouraged our members to join MBCRE in committing a percentage of their annual ad spend to Black-owned media companies. In 2023, we sponsored Black media outlets, including Insight NewsSahan Journal, and the Spokesman-Recorder to amplify the work of our members in the community.

Habitat: With regard to police accountability/police officer standards and training, you’ve stated, “The work we do today is just as vital as it was in the days, weeks and months after George Floyd’s murder. I’m committed to maintaining that fierce sense of urgency, so that when the conversation lags, MBCRE re-energizes it. When our focus drifts, we come back to center.” What does re-energizing look like in this context?  In what ways can other allies, community members and businesses make tangible steps to build forward from here?

Daniels: Re-energizing is not forgetting why MBCRE was created and the calls for justice in 2020. Re-energizing is asking direct and hard questions. How much of what we said we were going to do in 2020 has been done as of 2024? What action will I take today that will get us closer towards our definition of progress for tomorrow? MBCRE is constantly revisiting the promises and progress. We are opening the lines of communication and offering best practices as solutions. We are challenging ourselves, our members to do something. Host conversations. Make financial investments. Hire and promote Black talent. Participate in policy making. Evaluate the systems and practices that may be harmful and change them.

About Tiffani Daniels: A native of Detroit, Michigan, Tiffani Daniels is a brand builder, strategist, and racial equity advocate. It was her formative years in Detroit and training as a business leader that prepared her to serve as the inaugural Managing Director for the Minnesota Business Coalition for Racial Equity (MBCRE), where she is responsible for building the organization’s strategy, structure and operational plans to drive economic impact by leveraging the resources of Minnesota’s business community. In two years, she has positioned MBCRE for unprecedented impact and action.

This Q & A is part one of a four-part blog series about our partnership with the Minnesota Business Coalition for Racial Equity (MBCRE). Subscribe and follow the Building Community blog at

Contact Us

If you are interested in knowing more about the Minnesota Business Coalition for Racial Equity, or are a member of the media, please contact us at: