A Just and Prosperous State with and for Black Minnesotans.
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Who We Are

We are the Minnesota Business Coalition for Racial Equity.

And we have seen
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After the killing of George Floyd, we have seen what cannot be unseen. Systemic racism has taken a toll on Black Minnesotans for far too long. It’s time for the business community to do more to eliminate racial disparities.

At MBCRE, we are different. Leaders from more than 80 organizations have come together to build an equitable, inclusive and prosperous state with and for Black residents.

We are focused specifically on improved outcomes for the Black community in our state.
We have brought together the right people with the skills and experience to help get things done in partnership with our community.
We are here to honor existing work already being done in the community.

We hope you will join us in these efforts.

Contact Us

How We Are Helping

We intend to apply our expertise, experience and resources in four broad pillars as we work to overcome systemic racism.

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Creating opportunities for Black Minnesotans to find work and advance their careers.
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Advocating for legislation that will provide the greatest benefit for Black Minnesotans.
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Supporting programs that strengthen our communities and overcome systemic racism.
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Educating and inspiring Minnesotans to take direct action and get involved on behalf of Black Minnesotans.
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It is incumbent upon organizations committed to racial equity to challenge ourselves to reflect, empathize, act, and learn. The Allyship Pillar is committed to developing actionable resources and making them easily accessible to organizations, diversity and inclusion practitioners and individual users alike. We developed the Allyship Toolkit as a learning space for our Coalition Members and others to deploy Ally programming within their organization in order to build a community of Allies committed to supporting Black Minnesotans.

Explore Allyship Toolkit

Get Involved

We cannot do this alone.

Get involved, take action and help us eliminate racial disparities.

MBCRE Membership

The Minnesota Business Coalition for Racial Equity (MBCRE) is composed of members acting together to advance our principles. With a focus on businesses and large employers, we invite other organizations to join us to advance our mission.

Member Expectations

Members are committed to:

  • Center Black Minnesotans in the work
  • Participate fully in the work of at least one Pillar
  • Follow the work across all Coalition Pillars
  • Contribute financially to the development of the Coalition
  • Inform leaders in your organization of Coalition work
  • Take bold action to advance racial equity within your organization
  • Share best practices and results with Coalition members
  • Provide expertise and insight to advance racial equity
  • Refrain from leveraging MBCRE for personal or business interests beyond the mission of the Coalition


Managing Director

Tiffani Daniels

Tiffani Daniels

MBCRE Steering Committee

Acooa Ellis

Acooa Ellis

Senior Vice President of Community Impact, Greater Twin Cities United Way
Policy Pillar Co-Lead
Amelia Hardy

Amelia Hardy

Vice President – Inclusion and Diversity Strategic Initiatives, Best Buy
Workplace Pillar Co-Lead
Charlie Weaver

Charlie Weaver

Executive Director, Minnesota Business Partnership
James Burroughs

James Burroughs

Vice President, Chief Equity and Inclusion Officer, Children's Minnesota
Coalition Co-Chair, Workplace Pillar Co-Lead
James Momon

James Momon

Chief Equity Officer, 3M
Allyship Pillar Co-Lead
Lee Anderson

Lee Anderson

Vice President, Government and Public Affairs, General Mills
Coalition Co-Chair and Policy Pillar Co-Lead
Matt Lewis

Matt Lewis

Vice President, Strategic Initiatives, Greater MSP
Reba Dominski

Reba Dominski

EVP, Chief Social Responsibility Officer, US Bank
Coalition Co-Chair and Philanthropy Pillar Lead
Shannon Smith Jones

Shannon Smith Jones

Executive Director, Hope Community
Philanthropy Pillar Co-Lead

Our Members

Allianz Life
Allina Health
Andersen Corporation
Bank of America
Best Buy
Blue Cross Blue Shield
Bremer Bank
Caribou Coffee

Children’s Minnesota
CHS Inc.
Element Fleet Management
General Mills
Gillette Children’s
Great Clips, Inc.
Greater Twin Cities United Way
Habitat for Humanity
JP Morgan Chase
Land O’ Lakes
Minnesota Timberwolves/Lynx

Minnesota Twins
Opus Foundation/Opus Group
Piper Sandler
Post Consumer Brands
Red Wing Shoe Company
Thomson Reuters
United Healthcare
US Bank
Wells Fargo


August 27, 2021
Tiffani Daniels to lead Minnesota Business Coalition for Racial Equity Comment icon
By Tri Chairs

We are excited to announce that Tiffani Daniels will serve as the Managing Director of the Minnesota Business Coalition for Racial Equity, effective October 1, 2021.

The Minnesota Business Coalition for Racial Equity (MBCRE) brings together Minnesota’s leading businesses and organizations to build an equitable, inclusive and prosperous state with and for Black residents.

Tiffani will manage all aspects of day-to-day operations, oversee the budget, and act as the external spokesperson for the MBCRE.  She will be responsible for developing and implementing the Coalition’s strategic plan.

She was selected for this role after a vigorous search process by the MBCRE for her proven leadership, commitment, and skills to grow and lead this new initiative by synthesizing the ideas and vision to appropriate action, infrastructure, and programs. 

Tiffani is an employee of General Mills, which is excited to share Tiffani’s amazing talents with MBCRE. General Mills is investing in MBCRE by placing Tiffani on assignment with the Coalition; during her term as Managing Director, Tiffani will report to the MBCRE leadership and work full time on behalf of MBCRE.

Tiffani has a long career of successful leadership.  At General Mills, she has achieved the Cannes Gold Lion Award for Branded Content & Entertainment and the Gold Medal Award for Remarkable Brand Building.  She serves as the Diversity & Inclusion Marketing Network President.

She is a fierce advocate for underrepresented groups and excels at building consumer-centric strategies to achieve impressive growth.  Tiffani serves as President of the Diverse Marketing Community and has been a key leader of the General Mills Black Champions Network. She earned the Black Champions Network President’s Award and the Black Champions Network Emerging Leader Award.  In 2018, she served as the MLK Leadership Summit Chair. 

Tiffani holds a Master of Business Administration from the University of Michigan – Ross School of Business. She was awarded Consortium for Graduate Study in Management Fellowship and chosen out of 450 students for the first Ross Leaders Academy cohort.  She also holds a Bachelor of Journalism from the University of Missouri-Columbia – Reynolds Journalism Institute.

Tiffani lives in the Minneapolis area with her husband, Dameon, and two sons, Quincy and DJ.

“I am honored to lead the Minnesota Business Coalition for Racial Equity and grateful to General Mills for supporting my assignment to lead this important work. I look forward to working with the steering committee and members to create a more just and prosperous state for Black Minnesotans.”

– Tiffani Daniels, Managing Director

Contact Us

If you are interested in knowing more about the Minnesota Business Coalition for Racial Equity, or are a member of the media, please contact us at: