Who We Are
We are the Minnesota Business Coalition for Racial Equity.
After the killing of George Floyd, we have seen what cannot be unseen. Systemic racism has taken a toll on Black Minnesotans for far too long. It’s time for the business community to do more to eliminate racial disparities.
At MBCRE, we are different. Leaders from more than 80 organizations have come together to build an equitable, inclusive and prosperous state with and for Black residents.
We hope you will join us in these efforts.
How We Are Helping
We intend to apply our expertise, experience and resources in four broad pillars as we work to overcome systemic racism.
It is incumbent upon organizations committed to racial equity to challenge ourselves to reflect, empathize, act, and learn. The Allyship Pillar is committed to developing actionable resources and making them easily accessible to organizations, diversity and inclusion practitioners and individual users alike. We developed the Allyship Toolkit as a learning space for our Coalition Members and others to deploy Ally programming within their organization in order to build a community of Allies committed to supporting Black Minnesotans.
Get involved, take action and help us eliminate racial disparities.
The Minnesota Business Coalition for Racial Equity (MBCRE) is composed of members acting together to advance our principles. With a focus on businesses and large employers, we invite other organizations to join us to advance our mission.
Members are committed to:
- Center Black Minnesotans in the work
- Participate fully in the work of at least one Pillar
- Follow the work across all Coalition Pillars
- Contribute financially to the development of the Coalition
- Inform leaders in your organization of Coalition work
- Take bold action to advance racial equity within your organization
- Share best practices and results with Coalition members
- Provide expertise and insight to advance racial equity
- Refrain from leveraging MBCRE for personal or business interests beyond the mission of the Coalition
MBCRE Steering Committee
Shannon Smith Jones
Bank of America
Blue Cross Blue Shield
Element Fleet Management
Great Clips, Inc.
Greater Twin Cities United Way
Habitat for Humanity
JP Morgan Chase
Land O’ Lakes
Opus Foundation/Opus Group
Post Consumer Brands
Red Wing Shoe Company
We are excited to announce that Tiffani Daniels will serve as the Managing Director of the Minnesota Business Coalition for Racial Equity, effective October 1, 2021.
The Minnesota Business Coalition for Racial Equity (MBCRE) brings together Minnesota’s leading businesses and organizations to build an equitable, inclusive and prosperous state with and for Black residents.
Tiffani will manage all aspects of day-to-day operations, oversee the budget, and act as the external spokesperson for the MBCRE. She will be responsible for developing and implementing the Coalition’s strategic plan.
She was selected for this role after a vigorous search process by the MBCRE for her proven leadership, commitment, and skills to grow and lead this new initiative by synthesizing the ideas and vision to appropriate action, infrastructure, and programs.
Tiffani is an employee of General Mills, which is excited to share Tiffani’s amazing talents with MBCRE. General Mills is investing in MBCRE by placing Tiffani on assignment with the Coalition; during her term as Managing Director, Tiffani will report to the MBCRE leadership and work full time on behalf of MBCRE.
Tiffani has a long career of successful leadership. At General Mills, she has achieved the Cannes Gold Lion Award for Branded Content & Entertainment and the Gold Medal Award for Remarkable Brand Building. She serves as the Diversity & Inclusion Marketing Network President.
She is a fierce advocate for underrepresented groups and excels at building consumer-centric strategies to achieve impressive growth. Tiffani serves as President of the Diverse Marketing Community and has been a key leader of the General Mills Black Champions Network. She earned the Black Champions Network President’s Award and the Black Champions Network Emerging Leader Award. In 2018, she served as the MLK Leadership Summit Chair.
Tiffani holds a Master of Business Administration from the University of Michigan – Ross School of Business. She was awarded Consortium for Graduate Study in Management Fellowship and chosen out of 450 students for the first Ross Leaders Academy cohort. She also holds a Bachelor of Journalism from the University of Missouri-Columbia – Reynolds Journalism Institute.
Tiffani lives in the Minneapolis area with her husband, Dameon, and two sons, Quincy and DJ.
“I am honored to lead the Minnesota Business Coalition for Racial Equity and grateful to General Mills for supporting my assignment to lead this important work. I look forward to working with the steering committee and members to create a more just and prosperous state for Black Minnesotans.”
– Tiffani Daniels, Managing Director
Click here to urge state leaders to prioritize reform before the end of this legislative session.
April 21, 2021 (New York Times) — George Floyd’s killing ignited violence and unrest last summer that forced Target to shutter a number of its stores and limit hours in others. More broadly, it set off a social reckoning across corporate America, as business leaders sought to address racial inequity both within their own walls and the […]
Dear MBCRE members, As the community continues to mourn and transform since the murder of George Floyd, we acknowledge the ongoing investigation into his death and the emotional distress it causes our community. It’s important as allies and leaders that we continue to listen with empathy and to recognize the impact these events have on […]
According to the ALANA Community Brain Trust, the opportunity cost of racism in Minnesota, via loss of income, lack of home ownership to tax burdens and business losses, is estimated to be $287 billion dollars. As a state, we have grown familiar with commonly cited disparities, maybe even comfortable. But on May 25, 2020, we […]